To grow brand awareness, Perigold launched a geo-specific campaign over the summer of ‘23 in three key cities. It featured what’s become the brand mascot (the Moooi horse lamp) as well as new proof points around Quality, Selection, and Service. Target customers received a two-page brand mailer in home, saw video placements (6/15/30 seconds via YouTube, Hulu, etc), and were served tailored social and site assets. I wrote or provided direction on all copy, including brand proof points and the updated tagline (The destination for luxury home).